RACHEL BARKER

I’m a creative based in London, UK. I've done everything from copywriting to video production to creative strategy and have a proven aptitude for original and creative ideation.

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Over the last few years I've worked predominantly as a writer and producer at VICE NZ (under VICE AU @ Pedestrian). I wrote arts and culture long-form editorials, news cycle, commercial and SEO content. The role also involved video production, interviewing, presenting, web publishing and social media management — with a broader focus on developing VICE NZ’s audience.

In 2023 and 2024 I also worked with the NZ Government's Ministry of Social Development as the lead writer on the Love Better campaign – a role that involves features writing, copywriting and editing the work of contributors. 

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Prior to this I worked as a video editor in advertising, documentary and social media.

As a lifelong lover of film, I created the YouTube channel Girl on Film in 2022, where I produce video essays on horror and female-centric cinema. The channel has 60,000 subscribers and 50,000 -100,000 monthly views. 

If you’re looking for an editor with rhythm and instinct, a writer with insight and personality or a critic and online creator with original ideas, I look forward to hearing from you.